
Maximizing Impact, Minimizing Costs: Value-Based Marketing for Self-Publishing Authors — Publishing for Profit with Orna Ross and Anna Featherstone
Self-Publishing with ALLi
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Maximizing Book Credibility and Engagement
This chapter emphasizes leveraging endorsements, reviews, and awards for books, showcasing social proof to enhance credibility and attract more readers. It also discusses revisiting past content, automating marketing strategies, and budgeting wisely in self-publishing. Additionally, it highlights collaborative editing, the value of trusted readers, and the significance of professional book cover design.
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