When you have a fixed menu of products, people know what problem you solve. You can charge probably a lot of money depending on how that salmon tastes. But if you go to whatever burgher place you mention and say, do gys have fresh cot samon there? Can say, no, idiot. Look at them. We got a burgher,. We got a cheeseburger, we got a bourbon bacon burger. That business is a boutiqe business. If you say i can do anything for anybody, you will be known for nothing. Every one of us runs a business or is trying to grow a business, in some way. Your business grows when your potential customer

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