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How to make fitness more valuable
The Active Life Podcast
The Fitness Industry Is Leading at the Top
The fitness industry is led at the top by certifying bodies who are providing cheap, quick, easy access to make a great income. Fitness professional have been bamboozled by companies who want to give them the quick dopamine bust burst and tell them that they are now free to go do God's work. And then what happens? Health and fitness becomes about money because without money, they can't stay in business. They love helping people. It's why people get into coaching. It'swhy people get into gym ownership. So they're not getting help to help people. They're getting help to make money, which is not the same thing. If the focus is on making your services
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