The Future of Music

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I don't have any access to any of the actual systems. But it was such a liberating feeling because it made the re-entry for me so much easier and so much more enjoyable. So if you think about the world of music now, there are tens of millions of people in the world that probably are recording stuff. There's nothing that says that it wouldn't be possible for those 100 million plus people to make something that actually sounds pretty good. You're going to see the middle get on wipe down. The very, very top is probably going to increase in value as well. And they'll figure out other things to do with this technology. We've never been in a world where

We sit down with Spotify CEO Daniel Ek live in Stockholm at Spotify’s amazing HQ studio (check out the video version of this episode — which plays natively on Spotify!). This was an incredibly special and timely conversation: for those who haven’t been paying attention over the past few years, after revolutionizing music Spotify has now ALSO completely transformed our own industry in podcasting. Starting from way behind with ~zero market share in 2018, Spotify has now aggregated the listener market and amazingly surpassed Apple as the world’s largest podcast platform — including close to home with the Acquired audience, where it has 60%+ market share among you all!

We discuss the origins of this “second act” strategy with Daniel, the vision to move from a music company to an audio company, and what’s coming next with Spotify’s entry into Audiobooks. And of course we relive some key moments from the Acquired canon that Daniel was involved in, including his pivotal conversations with Taylor Swift and her team convincing her to come back to streaming following the release of 1984. Tune in!

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