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David Achata: Embrace What You Don't Know

Love in Action

00:00

Clarity of Vision Changes Everything

A Gallup study found 60% of individual contributors and companies don't know their company's reason for existing. "I've heard it said that vision leaks, so even if we feel like we're being clear about it, people forget," he says. He recalls a time when his daughter asked him to explain why the semiconductor company made certain products in military or some weapons. 'That's how you know you've come on a reason for existing,' he says.

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