The choice map is what we just did with Henry Ford problem sub problems. What's a tactic that will solve each of the sub problems? And I collect all that information and then I try to combine those pieces and. Now in the case of Henry Ford, I'm magically telling you the exact elements he combined. He obviously was looking around at a lot of different elements which he ended up projecting in favor of the ones he ended up using. The big picture score allows you to see the trade-offs associated with your top options. The third one is the third eye test. Let's imagine you have two or three ideas for how to solve the problem. Well, you're not done yet