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#308 How To Build A Go-To-Market Strategy (GTM) - Andrew Davies
Breaking B2B - B2B Marketing & Demand Generation Podcast
How Much Capital Do You Have?
It depends on every company, their market size, who they're going after, what the competition looks like. If you can invest in a very strong position, very strong affinity with your market, you're thereby reducing the cost of acquisition as you go in quarter for every quarter there without. So that's when the balance says, and that comes down to how much capital you've got available. And it also depends on the deal cycle of the customers and how long it takes to buy your product.
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