5min chapter

The Daily cover image

Talking Turkey: A Holiday Special Edition

The Daily

CHAPTER

The Butterball Turkey Talk Line

The Butterball Turkey Talk Line was invented by a Chicago ad man in 1981. He put six home economists in a room with telephones and had them dispense Thanksgiving cooking advice. They fielded 10,000 calls at first year and the Butterball Talk Line has been going strong ever since. This year they think they'll probably get 100,000 people reaching out either through phone or text, chat, email, Amazon Alexa. Just say Alexa, enable Butterball.

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