Embrace Every Shape

At the beginning, we did the tailoring ourselves and the measurements together with our portuguese partners. So it was kind of like trial and error, which is something that we've had to embrace since we started not having any real experience at all. Since we go in through an industry thats so old and has been doing the same things for so long, just creatinga a spring collection, then summer collects and autumn collects and so on,. We wanted to do it differently. Ok, how can we actually create as much value as possible for customers? And that's actually also a point about exceeding custom ar expectation. This was part of our cordione from the beginning, and it's a