The Fast Casual Revolution

This chapter examines the rise of fast casual dining, particularly the farm-to-table concept, and the impact of technology on customer experiences in restaurants. Through the lens of popular chains like Sweetgreen, the discussion critiques the balance between convenience and personal interaction, alongside targeted marketing strategies aimed at specific consumer demographics. Furthermore, it highlights cultural perceptions of fast food and reflects on the nostalgia tied to community events, emphasizing the complex relationship consumers have with their dining choices.