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13min chapter
Business Writing with Annie Beth Donahue
The Storytelling Lab
Optimizing Business Writing for Engagement and Readability
The chapter delves into the ideal length of blog posts, emphasizing the importance of longer content and cornerstone posts. It discusses the significance of subheaders in breaking up text for readability and highlights the importance of formatting for optimal engagement. Additionally, the conversation explores the use of plain language in various fields and platforms to ensure effective communication with broader audiences.
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