The Importance of Understanding Costs

Nick Prince: I found myself frustrated saying we're working so hard to understand what are our costs and reaching profit seems to be some big complex equation. In combination of my own 10 plus years and my my studies in business school, I thought, let's simplify this, right? Maybe we can work smarter and not harder. He says no matter what size shop you are, going back to the basics and fundamentals will empower you to profit by design and not profit by prayer.