The Modern Selling Podcast cover image

Decoding the Power of Intent Data in B2B Sales Strategies with David Fortino, #243

The Modern Selling Podcast

00:00

Evolution of Intent Data in B2B Sales Strategies

The chapter explores the transition from account-based to individual buyer focus in intent data for B2B sales, providing real-time insights into buyer behaviors within target accounts. It emphasizes leveraging data for personalized marketing and sales strategies to enhance efficiency and effectiveness. The discussion also addresses challenges in targeting executive-level individuals and stresses the importance of understanding decision-making by committees in sales processes.

Play episode from 06:44
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app