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Stitch Fix: Katrina Lake (2018)
How I Built This with Guy Raz
How Did You Get Started?
I started out with 10 items and the reality was like people weren't going to try on 10 items. And you would buy them and then sell them at a markup. No I was just selling them at the price that I bought. I wasn't making any money. So when did you pull the trigger and say all right let's let me form a business. Let's get an LLC going. We didn't actually the company wasn't formed until February of 2011. But I kind of became all in on this and not other concepts I would say like late 2010.
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