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Strategic Transformation and Market Analysis
The chapter explores the company's shift to an asset lighter platform, emphasizing growth in cash flow and a focus on management and franchising hotels globally. It discusses the drivers of demand in the hotel industry, including the recovery of leisure travel and increasing bookings for group business and business transient travel. Furthermore, the chapter outlines the impact of significant acquisitions, such as the Apple Leisure Group buyout, on the company's revenue mix and profitability, and addresses challenges faced by hotel owners, such as rising labor costs and shortages.