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How to Set KPIs and Goals by Adora Cheung

Startup School by Y Combinator

CHAPTER

Introduction

The acranem k p i stands for ky performance indicator. It is a set of quantitative metrics that indicate how healthy your business is doing. If you do something and things go up, that's probably good. If you dosomething as o things go down, that's probably bad. So setting the right k p is and goals will objectively tell you if you're doing well or not.

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