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SBP 012: The Laws of Marketing with, Dr. Nicole Hartnett
The Sleeping Barber - A Business and Marketing Podcast
Brand Awareness Is at Its Core
Brand awareness is a complicated measure in and of itself. It's identifying category membership, right? Do you understand that the brand belongs or sells this thingam? Some people probably don't buy brands that they're not aware of but some do. Andi: We need to step back and go, what are people really thinking about before they even think of brands? A lot of that activity can fall over bad.
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