Beginning Balance cover image

Messy Books... Messy Business

Beginning Balance

00:00

Profit First Is Big?

When a business owner or CEO starts and stops things quickly, frequently, that's when the mess comes in. If accounting isn't getting kind of boring, it's a pretty strong indication that the business isn't actually working very well. "I can almost guarantee that the accounting is really hard because the business is never going to get easier," he says.

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