22min chapter

Artificially Intelligent Marketing cover image

The Human-AI Balance: Skills, Ethics, and the Future of Work

Artificially Intelligent Marketing

CHAPTER

The Importance of People Skills and the Role of AI in the Workforce

This chapter discusses the importance of people skills and the need for marketers to focus on their unique human abilities rather than solely relying on AI tools. It mentions reports highlighting the significance of human skills in the workforce and the need for reskilling due to the expanding role of AI.

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