I think that's what is so fascinating. A, you know, to cover with city right now in the just totally different tone we get from them than a lot of their competitors. I feel like she brings a much more authentic and kind of genuine a tone to it all. And again, going back to the pantaamic, i think we were all shockeda how well things worked. But then there's execution and tand that's where we really have to see kind of going forward.