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Millions Are Watching the NFL on Amazon Prime. Is This the Future?

The Town with Matthew Belloni

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The Evolution of Sports on Streaming

John Defterios: We are going to look back on the evolution of sports media in ten, 20 years. He says we've just come out of a couple of months period where big ten meteorites were up an amazon came in with the biggest bid. Andi fell games from london but not exclusively in the same sort of excluse exclusivityel. John asks whether ratings even really matter from an advertising perspective. Do you think that the future of streaming sports is actually much more important long term because how it can effect advertising?

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