In the early days of the inenet, multimediar convergence was a term that to the merging of previously separate metea formats. Once something is trending into the zeitgeist and others have caught on, it may be too late to gain your advantage. Aja saw this tech rightly as a moment to put the pedal to the floor. Decision making is keyed not only to rapid growth, but, in lyne's case, survival. When you're moving fast, you may make mistakes, but the biggest mistake is not making decisions in time.
If you want to capitalize on an opportunity that you think could change the world, you need to drive full speed toward it. Back in 1994, when Ajaz Ahmed dropped out of college to start one of the first digital ad agencies, AKQA, he knew he was at the cusp of the next revolution in tech. And if he wanted to be part of it, he’d have to move fast. Ahmed shares stories about how a band of 21-year-old dropouts built the agency from ground up, winning over early clients by building prototypes ahead of the competition. He dives into how his inner voice demanding him to “get big or die trying” led him to transform AKQA into a global agency with thousands of employees and the biggest clients in the world, like Nike, Virgin, and Usher.
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