Intro

This chapter explores the necessary cultural changes for successful AI integration within development teams, emphasizing that tools alone won't suffice. It includes insights from Booking.com on their Generative AI practices and discusses the AI Measurement Framework for evaluating AI impact in organizations.

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Episode notes

In this episode of Engineering Enablement, host Laura Tacho talks with Bruno Passos, Product Lead for Developer Experience at Booking.com, about how the company is rolling out AI tools across a 3,000-person engineering team.

Bruno shares how Booking.com set ambitious innovation goals, why cultural change mattered as much as technology, and the education practices that turned hesitant developers into daily users. He also reflects on the early barriers, from low adoption and knowledge gaps to procurement hurdles, and explains the interventions that worked, including learning paths, hackathon-style workshops, Slack communities, and centralized procurement. The result is that Booking.com now sits in the top 25 percent of companies for AI adoption.

Where to find Bruno Passos:

• LinkedIn: https://www.linkedin.com/in/brpassos/

• X: https://x.com/brunopassos

Where to find Laura Tacho:

• LinkedIn: https://www.linkedin.com/in/lauratacho/

• X: https://x.com/rhein_wein

• Website: https://lauratacho.com/

• Laura’s course (Measuring Engineering Performance and AI Impact) https://lauratacho.com/developer-productivity-metrics-course

In this episode, we cover:

(00:00) Intro

(01:09) Bruno’s role at Booking.com and an overview of the business

(02:19) Booking.com’s goals when introducing AI tooling