2min chapter

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Data-Driven Decision-Making for Global Supply Chains and Procurement - with Luke van der Waals of SLB

The AI in Business Podcast

CHAPTER

Transitioning from Reactive to Proactive Marketing Strategies

This chapter explores the shift of marketing teams in the software industry from a reactive to a proactive decision-making approach. It also touches on the complexities of this transition, highlights insights from oil procurement challenges, and offers a glimpse into the next episode's focus on data governance in heavy industries.

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