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How Innovation Helps Intuit See Massive Social Success

Social Pros Podcast

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What's the Impact of Social Listening?

Larn: I want to talk about listening for just one thing. And that is, everybody, whether you're a marketer or more of a communicator. Do you think where you sit in an organization has an impact on how you approach social listening? You know, it's interesting. i remember early on, when brands got past the question of, should we be on this facebook thing, there was often a battle of, should it sit? Is it part of marketing? Is it communication? That i think, in some companies, is kind of an on going crab of who own social and i do think it does, in fact, how you engage in socialling, what

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