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The Downplaying of Business Continuity Mgmt. w/ Jennifer Park

Preparing for the Unexpected

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Rethinking Business Continuity

This chapter examines the crucial role of business continuity management, particularly in the wake of crises like COVID-19. It discusses the shift in organizational mindset from short-term gains to recognizing the importance of preparedness and resilience. The conversation emphasizes that business continuity practices should be integrated into everyday operations, not just reserved for major disasters.

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