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The Importance of Negotiation Preparation

Negotiations Ninja Podcast

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What's the Most Important Thing to Do When Planning for a Negotiation?

The Sales Reinvented Podcast is a podcast on a mission to change the negative perception of salespeople. Today's guest, Mark Watts, works as a sales performance coach with a company called BaseOver Apex. He says 80% of your success in a negotiation comes from extensive planning that you've undertaken. "There should be a lot of preparation for that negotiation in my mind"

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