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Cognitive Dissonance: What We REALLY Believe

Dr. Gary Bell's Absurd Psychology

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How to Deal With Cognitive Dissonance

"Cognitive dissonance plays a role in how attractive a person is," says author. "Becoming more aware of conflicting beliefs impact the decision-making process in a very big way" If you believe exercise is important for your health, but you rarely make time for physical activity, you're going to have cognitive dissonance. This resulting discomfort may lead you to seek relief by increasing the amount of exercise you get each week.

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