Breakfast Cereal - I Don't Think I Should Get Bagels at 2am From a Diner

A lot of things could be called diners. In general, you know, there was that kind of a there was that fad where you would see people go to juice bars,. Now that that seems like a good drift, but it still has nothing on cereal. It started out often as a food of convenience, or even more importantly, a purported health food. And then they started realizing that if you wanted to get the sale done, if you wanted those box into the shopping cart and into the household kitchen, you needed the kids on your side.