What forces shape the choices we make? Seth Godin, renowned author, entrepreneur, and marketing expert, joins our host, Annie Duke, to explore the impact of societal and external pressures on decision-making, and the role of systems in shaping our choices. Godin shares his unique perspectives on the power of social identities and the significance of empathy in leadership. Together, they examine how both social identities and systems shape human behavior and discuss actionable ways to reclaim our agency, even as forces work against us.

Key takeaways from this episode include how tribes foster community but can also perpetuate division, how emotional appeals and storytelling drive decisions, and how differentiating between "picking" and "sorting" can reduce decision fatigue.

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This is The Decision Education Podcast, where we explore the science of decision-making with a diverse range of experts and offer practical strategies to transform our understanding of the role decisions play in our lives.

Thanks to⁠ First Round Capital⁠ for supporting The Decision Education Podcast—empowering leaders to make choices that shape our future.