An Inside Look at Sports Gambling in the U.S.
Sports Business Radio Podcast
The Shifting Landscape of Sports Engagement
This chapter examines the relationship between sports betting and viewer engagement, highlighting recent viewership trends in events like the NHL's Four Nations faceoff versus the NBA All-Star Weekend. It critiques the declining participation of star players and questions the current event formats, proposing innovative changes to re-engage fans. Furthermore, it explores the cultural impact of entertainment events like Saturday Night Live, emphasizing the competition sports leagues face for audience attention.
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