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#45 – Lord Bird on the UK Future Generations Bill
Hear This Idea
The Importance of Listening to What People Ask For
"There's just a very big gap between what seems most obvious when you just think about it for 10 seconds and what people actually most need," he says. "Even if you were to listen to exactly what they asked for, don't give me a prete-monge, a sandwich, give me a joint or something like that." He adds: 'You actually then have to be so near to the problem and that you can actually look beyond what people are asking for'
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