Learn Copywriting Skills: A 3-Step Process, According to Science | Copywriting Tips & Exercises
Breakthrough Marketing Secrets
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The Five Principles of Effective Direct Response Advertising
When we think about the general rules that lead to a particular technique being effective, then we're forcing our brains to create chunks. And so when we identify these principles and strategies, it allows us to chunk the information to encode the information in a different way. Gariben Savinga was constantly like seeing a great ad and saying, how can I do this better? How can I use this elsewhere? That's identifying a principle of strategy and taking it to another market or context.
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