Every business is on line. 95% of that starts with a search. If you're not going to be found on line, some one else has gong to be found in your do. But i haven't worked with every single business in the world, so if you can make the case why s c o doesn't apply to you, then i'd love to hear iti. Love that.
Diane Richardson is the Social media and community manager at SEMrush. She over 10 years of digital marketing and SEO experience.