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Soda is declining, so why is Dr. Pepper thriving?

The Hustle Daily Show

CHAPTER

Dr. Pepper's Surprising Success in a Declining Market

This chapter explores Dr. Pepper's rise in the beverage market, focusing on its success among younger generations such as Gen Z and Gen Alpha. It covers the trend of 'dirty sodas', the brand's new flavors, and its strategic marketing efforts that have helped it surpass Pepsi in market share.

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