The Hustle Daily Show cover image

Soda is declining, so why is Dr. Pepper thriving?

The Hustle Daily Show

00:00

Dr. Pepper's Surprising Success in a Declining Market

This chapter explores Dr. Pepper's rise in the beverage market, focusing on its success among younger generations such as Gen Z and Gen Alpha. It covers the trend of 'dirty sodas', the brand's new flavors, and its strategic marketing efforts that have helped it surpass Pepsi in market share.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app