Ageism In Advertising
Under the Influence with Terry O'Reilly
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Are You Over 50?
People aged 50 and older are set to inherit an estimated $14 to $20 trillion during the next 20 years. More than 80% of the wealth in North American financial institutions is in the hands of people over 50. They spend an estimated $2 trillion per year on products and services, and they're about to get richer.
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