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Is There More Than Economics?
The economic toolkit is fundamentally based on the question, what's in it for me? What am I going to get out of this transaction? It focuses on what a rational person would do with a limited amount of money and lots of things they want. And that's a pretty reliable way of looking at the world for many of our commercial transactions. But my view is that that fundamentally ignores our sense of duty, responsibility, our values sometimes.