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April Dunford on product positioning, segmentation, and optimizing your sales process
Lenny's Podcast: Product | Growth | Career
How Long Should It Take to Do a Positioning Exercise?
The positioning exercise is a series of sessions spread out over a week. You're not done until everybody thinks what we've come up with is good. So it sounds like you work mostly with larger companies and later stage companies. But i do get calls from companies that are super early stage, and where i don't think hey're ready to actually really well. And in general, they're not ready to really over tighten their positioning.
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