Entrepreneur and impact leader Kola Masha traces an extraordinary journey from music and television to engineering, global business, and building one of Africa’s most ambitious social enterprises. As co-founder of Babban Gona, Kola shares how he applies disciplined leadership, patient scale, and human-centered systems thinking to enable millions of smallholder farmers to double their income. With a mission to create the world’s highest-impact business, Kola unpacks how depth of impact and scale must work together to drive real change. He discusses empowering smallholder farmers, building businesses that serve entire ecosystems, and leading with discipline, patience, and long-term vision.
From redefining leadership development to designing systems that unlock food security, education, healthcare, and mobility, this episode offers a masterclass in purpose-driven entrepreneurship and leading transformation at scale.
Content Note: This episode includes discussion of maternal mortality and maternal health challenges, which some listeners may find sensitive.
