How to Be a Great Brand

If you want to create something that really is different, then keep it to yourself. I don't hear Nike telling the world how it does what it does and how to be great. They can't afford for everyone to copy them. So you have to keep some secrecy. If we knew that Father Christmas didn't exist and everything was blown around it and we didn't play along with the game, it would be a little bit sad. The luxury world understands it's better than anyone. They understand that their job is to come out on the catwalk and show you something that is batshit crazy so that we can all go, oh my God, I would never wear that, but it

Transcript

Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.