The Importance of Clear Communication

Ogilvy's advice to clients: Set high standards, discourage bunting and make it plain that you expect your agency to hit home runs. Ogilvy was Steve Jobs' boss when he was young; Nolan Bushnell is the founder of Atari and Chuck E. Cheese. "I'm damn sure if 99% of my net worth is based on the decisions I make for the financial performance of this company, I'm going to be paying attention," says Warren Buffett.