I like the idea of giving a shout out, either in the news letter or on twitter, to people. I think that, especially for you, with its being a personal news letter, people want to read your take on something and respect you. And also, thei'r boot strappers, mainly, they want to be exposed to other people in that audience. Most of them even if it's not necessarily their target audience themselves. It is an interesting thing to to try in the reward structure as an exclusivity thing y. Some one to look at who does this really, really well is a really smart marketer called alade solac. She has a so pomo news