The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

458. Harnessing the Power of Regret with Dan Pink

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

CHAPTER

Intro

This chapter explores the dual nature of regret, challenging the notion that it is solely negative. It emphasizes how reflecting on regret can foster personal growth and lead to meaningful discussions as the new year approaches.

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