Ian Rogers
Tetragrammaton with Rick Rubin
Navigating Luxury in a Consumer-Driven Market
This chapter explores the evolution of consumer choice and marketing efficiency, particularly within the luxury sector. It focuses on LVMH's strategies for maintaining quality and brand identity amidst a plethora of options, contrasting this with the dynamics of standalone brands like Doc Martens. The discussion delves into the importance of digital engagement, cultural significance, and innovative branding to capture consumer attention and ensure sustainability in the fast-changing fashion landscape.
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