The Benefits of Launching New Brands

Mansoi: I love that idea. And the benefit of launching those sub planets, if you will, is that a lot of them can share the same back office. As you oll new brands out by you may run into a situation where the user doesn't realize that that's what you're doing. But generally speaking, i agree with you, if for no other reason than it gives you, like, flexibility to position a brand differently when you go to ask somebody to pay for it.

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