3min chapter

Operations with Sean Lane cover image

How Hypergrowth Companies "Run Revenue" with Clari's Kyle Coleman

Operations with Sean Lane

CHAPTER

Creating Custom Landing Pages for Accounts With RDRs and AEs

Our RDRs and AEs are responsible for building the account plan. And then once we have enough meat on the bone, our marketing team has created a template for our landing pages. Once they have all the copy written, and it's basically as easy as that. We use drift video for a lot of the outreach that we do. It's such a cool way to do video messaging and have the chat on the side. And it's a great engagement method for this really bespoke account based sort of marketing.

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