Is Everyone Exploiting This Opportunity to Its Maximum Potential?

I'm so fascinated to see sort of the emergence of this kind of next wave of engagement platforms. And it's again, just sort of like a snapshot of how people are thinking. I think there is a disconnect between the amount of time that kids are spending on these platforms and in these new worlds. It's not like those companies don't know the kids are there. But like, is everybody exploiting this opportunity to its greatest potential? Probably not.