Are Asset Managers Trying to Regain a Growth Lever?

Zek: Are you seeing something with asset managers delivering more technology, direct to advisors and Zek constitute digital advisors or something else? I see that trend. I do wonder how long term effective it will be. And I think a lot of what we're seeing in that specific market is very defensive in nature. Do all asset managers become TAMPs at some point where they build out a platform? We are constantly an active dialogue with a bunch of different asset managers that are trying to replicate the Vanguard success around, you know, kind of direct digital distribution.