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15min chapter
S7E3: Neal Mohan, MBA ’05, From CEOs to Content Creators: Be True To Yourself
Stanford GSB: View From The Top
Embracing AI Technology and Supporting Artists on YouTube
The chapter explores the CEO's vision for YouTube's future, emphasizing the use of AI for creative purposes and empowering experiences. It also delves into YouTube's efforts to support artists through revenue-sharing systems like Content ID and subscription/advertising models. The discussion highlights the importance of balancing creators' needs and viewer experience while emphasizing learning as a significant use case on the platform.
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