Show Your Secret Sauce to Your Customer Immediately

Travel startups are frustratingly easy on day one and frustratingly hard on days two to one thousand. What's your secret sauce here? What do you need to show customers to see if they care? And how will you know if they do? There are a lot of ways to mistakenly think a relationship is going well, particularly in a space like travel that is chock full of vanity metrics or looky-lose.